Starting with the May 2007 issue of Bass Player Magazine Warwick unleashed an exciting new series of ads with the common headline "This Moment Made Possible By Warwick". Each ad shows a one of our top players who are caught in the moment of making incredible music. The original photographs do receive a magical graphic treatment that has already drawn praise from the players who have seen the first ad featuring Kyle Sanders from bloodsimple.

To be able to bring this ad campaign to life we had to once again enlist the talents of Ian Kilpatrick, a graphic design artist of considerable talents. The reason why Ian has been so amazing to work with is not just because of his aforementioned artistic talents. It is because he is a bass player! (And a damn fine one at that!) We aplogize to all of Ian's bands - this new ad campaign is very labor intensive and will probably make him late to a few rehearsals.

Check out the inside back cover of each Bass Player magazine to see which Warwick player will be caught in the Moment next! Also, we will be making each ad downloadable as a wallpaper soon so you can be in the Moment, too!

 

Ian laying it down live!